Marketing planning seems complicated and abstract, but it’s actually deceptively simple. Follow these 4 steps to make it easy! 1. Start by identifying your target market: Who is your ideal customer? What kind of person do they tend to be? What are their needs and desires – both in general and as they relate to […]
How to Generate Leads from Your Website
Long gone are the days of websites being simply a digital brochure. Websites are now the hub of all things digital business. They integrate with the apps that you use, manage e-commerce, account data and for B2B company’s the most important thing a website will do is produce quality leads. You can’t accomplish this without […]
Are meta titles, meta descriptions, alt text, and header tags still an important part of SEO?
Traditional SEO Too often, people still consider meta titles, meta descriptions, alt text, and header tags an important part of SEO. Are they important? The answer is yes and no. In the previous SEO 101 article, we stated that these elements are considered “standard.” This means that having them in place won’t necessarily help you, but not having […]
SEO isn’t Rocket Science. How to develop a Solid SEO Strategy
When you think about SEO, what comes to mind? If your first thoughts were related to meta tags and keywords, you’re doing it wrong, and we’re here to help. Before understanding what “SEO” looks like in 2016, we need to address what shapes the playing field. This can be summed up in one word: Google. […]