Technology evolves. So isn’t it time that your holiday communications did as well?
This past year we took it up a notch for our client in this humorous “Twas the Night Before Christmas” (Pharma Version)
We have used video strategy for them for about the last four years. All cards get saved to their YouTube Channel and then we can reuse them during the holidays to pre-empt a new holiday greeting each year.
But should video e-card be the end all of your holiday communications with clients?
Use the video ecard as a general reachout to the entire list but for current clients and hot prospects a regular snail mail card or package is a must. Even better, personal drop-off of those holiday goodies if possible to your top-clients.