mysmartmedia
Helping Smart People Build Smart Businesses
Your Target Audience is probably wrong. Not catastrophically wrong, you are likely selling to the right general category of company. But wrong enough that it is costing you in ways that do not …
Continue Reading about Why Your Target Audience Is Wrong (And How to Fix It Without Starting Over) →
Here is what the average post-campaign analysis looks like. Someone shares a slide deck. The deck has a green checkmark next to "Impressions: exceeded target." It has an amber circle next …
Continue Reading about How to Perform a Marketing Campaign Autopsy →
Most B2B companies lose deals before the first meeting because of a credibility gap. Here's what it is, why it matters, and how to close it. Most B2B companies lose deals they never knew they were …
Marketing leadership feels impossible right now. Not because you're doing it wrong, but because the conditions you're operating in were designed for a different version of the job. You were …
Continue Reading about Why Marketing Leadership Feels Impossible Right Now →
The 2026 Consumer Analyst Group of New York (CAGNY) Conference brings together some of the most influential consumer goods companies, showcasing their latest strategies, performance updates, and …
Continue Reading about 2026 CAGNY Conference Presentations and Webcasts →
How many times have you sat in a quarterly business review where Marketing celebrates hitting lead targets, while Sales misses their revenue number and complains about lead quality? It’s the …
Continue Reading about Stop Letting Silos Kill Your GTM Growth Strategy →
