mysmartmedia
Helping Smart People Build Smart Businesses
Here is what the average post-campaign analysis looks like. Someone shares a slide deck. The deck has a green checkmark next to "Impressions: exceeded target." It has an amber circle next …
Continue Reading about How to Perform a Marketing Campaign Autopsy →
Marketing leadership feels impossible right now. Not because you're doing it wrong, but because the conditions you're operating in were designed for a different version of the job. You were …
Continue Reading about Why Marketing Leadership Feels Impossible Right Now →
